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Coastal Wellness

When Dr. Richard Rumley, MD decided to rebrand the Coastal Infectious Diseases practice, he turned to Circuit 26 Design. With a new direction came a clean slate—a chance to redevelop their identity. They challenged us with the task of creating a friendly mark that made the office approachable and comforting to their patients. Our solution was spot on. Coastal Wellness Infusion Clinic was the new name and direction, and the logo design we created represented the procedures used within the practice—a barrel-like icon that formed a "C". In addition, we paired the logo with a soothing, pastel color pallet used on business cards, appointment cards, letterhead and envelopes.