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Purganic is a new shelf-stable organic baby food that uses a patented technology that preserves all of the natural flavors and nutrients of fresh food without preservatives or refrigeration. We were asked to help bring the product to life and address the challenge of marketing appetizing baby food to adults. We designed both the logo and the packaging to reflect the early stages of a baby's life. The packaging was influenced by building blocks which were childhood toys of the target audience—young, health conscious mothers.